Digital marketing for accountants is a way by which an accountant uses digital marketing to showcase his/her expertise online and also engaged and interact with prospects through different channels of online marketing.
According to Uworld, on the research conducted by the social media examiner in 2015. Accountants, marketers, and other professionals who have been using digital marketing in the last 2 years report that it has helped them improve sales drastically.
In this article, I am going to be sharing with you 10 proven ways you can start winning clients easily through digital marketing for accountants.
And At the end of this article, I am going to be giving you free bonus tips that you can start using today to win clients easily and influence your market through digital marketing for accountants.
Contents
10 Ways TO Win Clients Using Digital Marketing For Accountants
1. Who Are Your Audience
Before you start using digital marketing for accountants, the first thing you want to do is to know who your target audience is. You don’t want to be in front of everybody or people that are not interested in anything relating to Accounting. You will just be pouring water into the basket.
The importance of knowing your audience is that you will be able to know who your audience is, what interests them the most, their background, where they are always hanging out, and what is making them patronize your competitors. This will give you an insight into what you should focus more on.
2. Brand Your Accounting Niche
How do you want your target audience to perceive you the first time they come across you online? how do you want them to remember you when they are not online? What should make your audience stop the scroll because they saw what looks like you online? What distinguishes you from your competitors as an accountant?
This is where branding comes into play. There are basic branding you should start implementing the moment you kick off your digital marketing for accountants.
- Create a branded logo that is simple and easy to understand
- Pick 2 colors that you want to be using across all social media channels
- Pick an Accounting business name or you can as well brand your name but it should be easy to remember
Like I said before, the internet is very noisy. When you brand yourself, people will know who you are immediately and see what information you have for them.
3. Give Value For Free
Always create value before selling your product or services to your audience. When you are too salesy, people will perceive that and will distance themselves away from you and your content.
Your audience wants to know that you always care about them first before they trust you enough with their time and money. Create contents that help them solve the questions they are looking for.
This is what will make you stand out using digital marketing for accountants because you now understand that value comes first before sales.
4. Create An Online Presence
One of the ways to start getting clients using digital marketing for accountants is having a presence online. This helps you to build authority in your area of specialization in Accounting. As an accountant that wants to utilize digital marketing, your prospects need to trust you before reaching out to you to help them with your services.
How do you create that trust? you need to start by creating value on social media where you share the latest trends in the financial markets, the latest accounting guidelines, tax rules, your journey as an accountant, and how your services have helped a lot of people to achieve their goals.
In doing this, your prospect will see you as someone that has vast experience in that field of accounting and will trust you with their money and time because you have helped them solve some problems they might be facing through your content online.
5. Get A Professional Website
As an accountant, imagine if SAGE or QuickBook doesn’t have a website where you can access them and get information on how their software can help you run your accounting job easily, would you get the software or even use it? I guess no right?
The same thing applies to you as a professional in the accounting field. if you want to use digital marketing for accountants to get clients and gain credibility online, you need to build a website for yourself to help clients find you easily and learn more about who you are, what you do, and what you can help them to achieve.
6. Register Your Accounting Business On Local Search
If you want to get clients locally(around your area, local govt, or anywhere your office is situated) using digital marketing for accountants then you should register your accounting business on a local search engine. This is one of the advantages that digital marketing for accountants can give to you over your competitors.
Most times, before we do business with anybody online, we go to google and search for that particular business. When we can’t find that business online, we see it as a red flag and might withdraw from doing business with that company or business.
You don’t want to be that person who is losing customers because you are not seen on local search terms. When someone types in “Accountant near me” your name should be the first, second or third person that comes out.
7. Host A Free Webinar
internet users are held back a lot when advertisers try to sell to them online. One of the best ways to go around this is to give them value and pitch your service to them afterward.
A lot of your prospects are clueless about Tax, Financial guidelines, Accounting Principles, and any other areas you specialize in. Creating a webinar to educate them on what they need to know about the accounting field you are into and how they can benefit from it can help you a lot in getting clients. This will generate a lot of potential clients because you are giving them value for free and selling to them without them even knowing.
Getting your target audience to sign up for your free webinar can be very hard for the first time. What you need to do is to start getting your past clients to sign up for your webinar. From there you can create awareness of how your webinar is going to add value to your target audience through social media advertising
8. Optimize Your Website To Be Seen On Search Engine
Now you have a website what next? Start optimizing your website to get ranked on search engines. Search engine optimization is a way of optimizing your website to be found on search engines.
There are different ways you can optimize your website to be seen by search engines. One of the ways is to optimize all pages on your website with a particular keyword that is related to your Accounting niche. When people search for that particular keyword that you have optimized your page with, you will be found on search engine when your potential client make searches on search engines.
9. Have A Blog Page On Your Website
A blog page is where your target audience gets useful information about Accounting in general or your area of specialization in Accounting. If you want to get people to your website using digital marketing for accountants for free, then you need to give your audience valuable information around your niche as an accountant.
10. Constantly Update Your Audience
This is what will help you to stand out from other accounting professionals. Don’t just create a social media account, website and leave it. You want to be able to be in people’s faces almost every day.
The internet is a very busy place where a lot is going on, people tend to forget who you are when you are nowhere to be found and move to the next available person that is constantly showing up on their feed.
Now that you are getting to understand digital marketing for accountants, utilize it by creating content on all platforms that you are in. When you constantly show up on your audience feed almost every day, you will be the go-to solution when they finally need a service that is related to you.
Most times you might be busy doing all of this yourself. you can schedule your content with different free tools online. This will help you to plan your content ahead of time.
There are a few questions that might be running through your mind right now that I want to answer below.
Can Accountant Advertise?
An accountant can advertise whatever he/she want to advertise. when it comes to social media advertising, every business niche can advertise on social media. Start utilizing digital marketing for accountants today.
Ways On How To Advertise As An Accountant
There are different ways you can start advertising as an accountant and start building your brand today:
- Host webinars
- Join Facebook groups and answer questions related to your fields
- Run facebook campaign and target those interested in your accounting niche
- Create a website and promote it through google Ads.
Social Media Marketing For Accountants
social media marketing for accountants and digital marketing for accountants are the same thing. There is no difference between the both of them. As an accountant, read this article on how digital marketing strategy can help you grow your small business.
Then if you want to utilize social media marketing for accountants you should follow these tips:
- First create a buyer personal(Customer Avarter)
- Create a social media account. Make sure you are on a social media that your target audience are spending time on
- Create different kind of contents about Accounting in your specialities
You can grow your audience size and increase awareness using social media marketing for accountants if you follow these steps
Accounting firm advertising examples
Whether you are advertising for an accounting firm or an accountant, the rules remain the same. Using digital marketing for accountants can also be applied when advertising for an accounting firm.
Accounting firm advertising examples:
- update your website regularly
- Write blog posts
- utilize PPC ads
- Use LinkindIN Ads
Conclusion
Digital marketing for accountants is the right step to follow as an accountant that wants to start using digital marketing. No matter the choice of digital marketing for accountants you want to start with, just be consistent.
When you utilize the 10 strategies I have listed above very well, you will start seeing results. But if you are too busy to start implementing these strategies, you can hire a professional digital marketing agency that will take that burden off your neck, so that you can grow other parts of your accounting business.
Did you learn something from this article? if you have any questions on digital marketing for accountants, drop your questions in the comment section below.
